Africa Magic Eyes Aisha Buhari’s Biopic

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L-R: Kannywood filmmakers Adams Zango, Abba El-Mustapha; Executive Head of Content and West Africa Channels, MultiChoice Nigeria, Busola Tejumola; and Kannywood actor, Ali Nuhu, at the Africa Magic Content Marketplace in Kano recently….
Left-Right: Kannywood filmmakers Adams Zango, Abba El-Mustapha; Executive Head of Content and West Africa Channels, MultiChoice Nigeria, Busola Tejumola; and Kannywood actor, Ali Nuhu, at the Africa Magic Content Marketplace in Kano recently.

“The Africa Magic Content Marketplace is an initiative we hope will provide every content producer with the opportunity to interface with our buyers” – Tejumola

Africa Magic, the MultiChoice-owned movie and general entertainment channel-group dedicated to telling African stories, is considering making a biopic of Mrs. Aisha Buhari, wife of President Muhammadu Buhari.

Busola Tejumola, Executive Head of Content and West Africa Channels, MultiChoice Nigeria disclosed this on Tuesday, on the sidelines of the two-day Africa Magic Content Marketplace, which ended in Kano, yesterday.

L-R: Kannywood filmmakers Adams Zango, Abba El-Mustapha; Executive Head of Content and West Africa Channels, MultiChoice Nigeria, Busola Tejumola; and Kannywood actor, Ali Nuhu, at the Africa Magic Content Marketplace in Kano recently….
Left-Right: Kannywood filmmakers Adams Zango, Abba El-Mustapha; Executive Head of Content and West Africa Channels, MultiChoice Nigeria, Busola Tejumola; and Kannywood actor, Ali Nuhu, at the Africa Magic Content Marketplace in Kano recently.

The Africa Magic Content Marketplace, which coincided with the Annual General Meeting (AGM) of the Broadcasting Organisations of Nigeria (BON), is designed to provide an avenue for primary content producers to directly interact with Africa Magic for the opportunity to sell their productions.

The event, which drew over 200 content producers from the Northern part of the country, said Tejumola, offers a win-win situation for all stakeholders, as it provides storytellers in the North as well as other parts of the country the platform to tell their stories in a compelling manner.

Tejumola said “The Africa Magic Content Marketplace is an initiative we hope will provide every content producer with the opportunity to interface with our buyers. It will also provide us the privilege to share with producers the type and quality of content required by us. This project will take us to all parts of the country. It is time for the north to tell her stories in a compelling manner. There isn’t a better time to collaborate than now.”

“Africa Magic is committed to supporting producers to tell authentic stories by providing the platform and training support,” she concluded.

The event, which was an interactive session with the Africa Magic team and content producers, actors, editors, and cinematographers in attendance, discussed the process of getting content on the Africa Magic platform. Content producers were also charged with the responsibility of creating good picture quality content, grass-root cultural stories promoting the northern cultural heritage, and festivals.

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