LAPO MfB Embarks on Brand Identity Refresh
LAPO Microfinance Bank Limited (LAPO MfB), a premium microfinance institution in Nigeria, has begun a brand identity refresh, featuring an enhanced new logo, primary color addition, branch environmental branding, new core values & internal culture elements among others.
The rebranding process commenced in 2019 with a deep-dive brand perception audit/research carried out by the Quadrant MSL and a follow-up market-level research “Manifesto for Growth” in 2020 by 3D impact marketing, respectively. Feedback from types of research revealed an overwhelming consistency with the brand’s over 30 years promise of delivering social and economic empowerment to members of low-income households and Micro Small & Medium Enterprises in Nigeria.
LAPO MfB haven led the industry for over 30 years has reached the maturity stage, hence, we have resolved to refresh the brand as a strategic move to reposition the brand, respond to market realities, and provide superior client experience across branding touchpoints.
Stemming from this, we have deconstructed and reconstructed some critical brand touchpoints including our corporate logo, corporate website, Core values, Email signatures, Staff ID card, Letterhead & complimentary cards designs.
In addition, the bank has introduced “lift Green” as one of its primary colors to bring more fun and excitement to the brand expressions and shall be re-engineering our client’s experience management leveraging technology to deliver a 360” brand experience.
The MfB has commenced bank-wide internal acculturation to drive the internalization and adoption of its new cultural elements. We are committed to delivering superior branding & service experience to our various stakeholders.