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NLNG Explains New Brand Identity, As Andy Odeh Bows Out After 26 Years

November 1, 2024

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Left-Right: New General Manager Dr. Sophia Horsfall, outgoing GM, Andy Odeh and Manager, Corporate Communications and Public Affairs, Anne-Marie Palmer-Ikuku during media briefing in Lagos, on Tuesday.

NLNG Explains New Brand Identity, As Andy Odeh Bows Out After 26 Years

Written by Rashidat Olushola Okunlade

The gas company’s rebranding marks a new era of visual evolution and future energy that initiate supply of more energy to Nigerians and its customers across the globe.

The new brand identity, which was described as purely simplistic with green, lemon and oceanic blue explains the company simplistic approach to business, not clustered, efficiency, global reach and leadership and an unflinching commitment to clean energy.

NLNG announced the appointment of Dr. Sophia Horsfall as the new General Manager, External Relations, Horsfall whose appointment takes effect from Friday, November 1, 2024 from outgoing General Manager, Andy Odeh, who retires same day, having served the company meritoriously for over 26 years.

Briefing newsmen in Lagos on recent developments in the company, the outgoing General Manager, External Relations, Andy Odeh, noted that the company is in the mood of celebration of its 35 years of incorporation and 25 years of operation, which also saw the emergence of a new brand identity, which speaks to commitment to sustainable energy.

Odeh noted that the new logo was an attestation of the company’s vision towards embracing innovations for enhanced sustainability. NLNG wants to be known as not just a gas company, but an energy company promoting a greener environment and a sustainable future.

“The emergence of the new logo was a result of painstaking efforts and communications both internally and externally and the process of selection went through four different layers of tests.

“Going forward, though we are also into agriculture, we wish to be seen purely as an energy company and through transformation, we are looking at other options in the business, especially in terms of our global market leadership, digitisation, and an agile company committed to low emission”, Odeh stated.

He enjoined the media partners to extend the same support and cooperation given to him over 26 years in the organisation to his successor, noting that such support and cooperation have been largely responsible for the modest achievements recorded over the year.

The newly appointed General Manager, Dr. Sophia Horsfall, expressed her deep appreciation to Andy Odeh, for his commitment in providing good leadership, which enabled him to cultivate a powerful partnership between NLNG and its media stakeholders.

She described the new responsibility as a time for introspection to ensure that the relationship, which has been developed with stakeholders over the years, is sustainably maintained.

“Thank you Andy for your unwavering dedication and invaluable contributions in amplifying our voice and vision,” Horsfall said.

Dr. Horsfall also explained on the rebranding of the company, She noted that it was just more than a visual evolution but that of the company’s longstanding core value of excellence.

“It is more about strategy, culture, it is a cultural alignment to our core values of integrity, efficiency, excellence and teamwork, not just a new logo but a commitment to how we do business.

“It is an expression of a commitment to a future where clean, accessible and reliable energy is a reality for all. This is our purpose, and it resonates with the vision you have shared with the public in your reporting, shaping the perception and trust the world has in us,” she said.

Dr. Horsfall, who took out time to address the media, thanked them for the role in ensuring that the NLNG story is told.

“Today, as we proudly embrace our new identity, encapsulated by the inspiring banner, “Inspiring a Sustainable Future,” we acknowledge the vital role each of you has played in telling our story over the past 25 years.

“You have been central to sharing our milestones and growth with the world, from our first steps to this transformative point. Now, as we stand united under this reimagined brand, we reaffirm our commitment to advancing innovation, sustainability, and global impact.

“I want to take a moment to thank each of you, our valued media stakeholders, for being here today. Your presence speaks to the strength of the partnership we have built over the years and your dedication to sharing the unfolding story of NLNG with your audiences.

“Your support, time, and insights are vital to our continued success, and we are truly grateful for the critical role you play in our journey. As I step into this role, I look forward to deepening the invaluable collaboration we have built.”

“This is our purpose, and it resonates with the vision you have shared with the public in your reporting, shaping the perception and trust the world has in us,” she stated.

Horsfall commended the media, saying, “Your support, time and insights are vital to our continued success, and we are truly grateful for the critical role you play in our journey.

“As I step into this role, I look forward to deepening the invaluable collaboration we have built together, we have the power to elevate NLNG’s influence and aspirations to new heights, and I am excited to partner with each of you to bring our shared vision to life.”