LAGOS GOVT TAKES HEADIES ON GLOBAL STAGE, SUPPORTS NIGERIAN MUSIC AWARD …‘Music industry at powerful turning point’ - Kenny Ogungbe …Sanwo-Olu celebrates award nominees, pledges more backing for creatives Creative sector has welcomed a new content promoter into its fold. The Lagos State Government marked its debut as a major backer of the music industry, sealing a partnership with the Headies – a foremost Nigerian award. Lagos Government will be supporting the 15th Headies award, where local musical artistes, producers, DJs, music video directors and song writers will be rewarded for their talents and creativity. Governor Babajide Sanwo-Olu will be attending the event coming up next month in Atlanta, State of Georgia in the United States of America (U.S.A). Lagos State became the first Government entity to support the Headies, an academy award modelled after the U.S. Grammy award. The industry’s veterans and practitioners could not hide their excitement at the development when they gathered for a pre-award event tagged “Lagos Constellation of Stars”, organised by the State Government and Headies to celebrate 2022 award nominees. A veteran music producer, Kenny Ogungbe, described the Lagos State Government’s intervention as a “powerful turning point” for the industry, noting that the development could potentially leap many local talents to the world stage. Ogungbe, co-founder of Kennis Music, observed that many record label owners had laboured to invest their personal resources to produce most of the contemporary songs creating positive image for Nigeria across the world, stressing that the intervention initiated by the Lagos Government would go a long way in supporting young producers to turn out more talents. “Kennis Music has produced over 80 musical albums that have nothing less than 12 tracks each; these works were produced from our sweat. We never had the opportunity of support from any Government. Now that we have a reasonable Government that believes in the future of youths and their talents coming to support creative young people, this is a powerful turning point for the music industry,” Ogungbe said. Chief Executive Officer of Smooth Promotions Media and founder of Headies award, Ayo Animashaun, celebrated what he called “defining moment”, applauding Sanwo-Olu for initiating the intervention. Animashaun said it was the first time a Government would deem it important to lend large-scale support to talents in the creative industry, stressing that the intervention should not be seen as a political move. He said: “If we have a Governor in the whole of Nigeria partnering with us and giving assurance of the Government’s support to what we do, this should be seen beyond partisan politics.” Animashaun said for the 2022 Headies award to hit the target success level envisioned, there was a need for decision and policymakers to buy into the event and support it. “We are going to Atlanta with a lot of people; we will need some form of protection for the participants. It is only when there is cordial diplomatic relationship between Governments that this can happen,” the Headies founder said. He added: “This intervention is not just about the Headies, it is about the whole of the creative industry. We should be proud of the progress we have made but there is a lot to achieve when the system supports our work. There are many talents who need to be shown to the world at the global stage. “If these young Nigerian stars who will be attending the Headies award in Atlanta are accepted by the global audience, we would have exported products that the world would continue to demand and this would translate to growth of our GDP, because those artistes would not just be famous, they would also be making money that would go into our economy.” Governor Sanwo-Olu said the intervention was a genuine move by his administration to boost the output and capacity in the creative sector, stressing that development of the Entertainment and Tourism sector was a key pillar of his Government’s agenda. The Governor noted that the Headies was not the first to be supported in the entertainment industry, pointing out that his Government had collaborated with entertainment firms to train talents and build their capacity in the whole gamut of the industry value chain, including script writers, film directors and artists. The benefiting youths, Sanwo-Olu said, were trained in industry-specific capability by world-class professionals, while the Government offset the costs of training and tuition. The Governor said: “It is not something we have just created today; creating a thriving business for creatives in our entertainment industry is something that has been part of our economic agenda as Government from the outset. We are excited to be collaborating with the practitioners in the creative community to discover more talents and export not only our culture, but also our music. “Headies Award is like the Grammy’s Award of Africa. It is local flavor going global, given the location the event will be held in the next couple of days. It is strategic for us to support the initiative. Our artistes and entertainment stars are being taken out of the country to Atlanta, where they will have larger platforms to further show the rich culture and values Lagos represents.”

Lagos State Government through the Ministry of Physical Planning and Urban Development has signed a Memorandum of Understanding (MoU), with eTransact, a foremost Fintech Company, to curb unregulated development, manage setbacks and open spaces and improve beautification of the environment in Lagos State.

The Memorandum of Understanding will strengthen the partnership between Lagos State Planning and Environmental Monitoring Authority (LASPEMA) and eTransact, to sanitise and regulate activities of setbacks and Incidental Open Spaces (IOS) and ensure physical orderliness in Lagos State.

With its MoU with the Ministry of Physical Planning and Urban Development, eTransact, will deploy an integrated technology solution for data collection, management, and digitization of revenue collection processes from the informal business players operating on the setbacks and Incidental Open Spaces (IOS) in Lagos State to regulate setbacks/IOS and enhance the State Internally Generated Revenue.

The MoU was signed by the Commissioner for Physical Planning and Urban Development, Engr. Omotayo Bamgbose-Martins, who was represented by Special Adviser to Governor Babajide Sanwo-Olu on e-GIS and Planning Matters, Dr. Olajide Babatunde and Permanent Secretary of the ministry, Mr. Oluwole Sotire, who signed on behalf of the government and the Managing Director of eTransact, Mr. Niyi Toluwalope and Group Head, Legal of eTransact, Ms. Eme Godwin, who signed for the Fintech company.

Speaking during the signing of the MoU held at the State Secretariat in Alausa, Ikeja, Dr. Babatunde said the initiative was a public-private partnership that would yield a good result hence the need to take care of the environment.

He said the MoU is for accountability and in the interest of the general public in Lagos State, as well as improving the IGR of Lagos State.

Also speaking, the Managing Director of eTransact, Mr. Niyi Toluwalope, said his organization is partnering with Lagos State Government for social development, noting that the project would develop solutions on data, enumeration, reordering setbacks, putting incidental open spaces in an orderly manner, among other benefits.

He said: “eTranzact is a premier technology solutions company in Nigeria. Today we are partnering with the Lagos State Government and LASPEMA for the enumeration and data management of the occupants of the setbacks and incidental open spaces within the City. We are licensed by the Central Bank of Nigeria (CBN) to provide this service.

“The Lagos State Government has taken this laudable initiative to identify the setbacks, enumerate the people on these setbacks, do the necessary data capture, and manage the entire setback infrastructure in the State so that it is structured; following the proper model for setbacks, improves beautification, improves transparency within the environment and ensures that our critical urban infrastructure is well laid out properly to ensure Lagos functions as a major critical landmark with global recognition.

“We are committed to partnering with the State government to build a beautiful and prosperous Smart City for all. As Nigeria’s Super Fintech Choice, eTransact is committed to providing payment technology support for all public and private stakeholders.”

Also speaking, the General Manager of LASPEMA, TPL Daisi Oso said the agency was saddled with addressing challenges that were associated with managing and regulating all activities on setbacks to ensure orderliness while leveraging technology.

He said the agency is saddled with the deployment of drones for mappings, collaborating with other ministries, departments, and agencies on urban development to improve security and order in the use of land in tandem with the state’s developmental plans to enhance social and political sustainability of businesses.

Oso also disclosed that Governor Babajide Sanwo-Olu in a bid to further align the LASPEMA’s mandate with the incumbent administration’s T.H.E.M.E.S Agenda graciously approved the partnership and the pilot project of some selected areas in Lagos State.


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