Stanbic IBTC Launches ‘You’re Built For Growth’ Campaign, Reaffirming Commitment To Empowering Nigerian Clients
Rashidat O. Okunlade Writes, Lagos
Stanbic IBTC, a member of the Standard Bank Group, has unveiled its new brand campaign, “You’re Built for Growth,” a strategic initiative designed to underscore the financial institution’s dedication to fostering the ambitions of individuals, businesses, and communities across Nigeria.
The comprehensive campaign, which integrates television, radio, print, social media, and out-of-home (OOH) advertising, is built on the narrative of resilience and untapped potential. It seeks to position Stanbic IBTC not merely as a financial services provider but as a pivotal partner in the growth journey of its clients.
The core message of the campaign challenges the notion that growth is an exclusive privilege. Instead, it posits that with the right financial support, any individual or organisation possesses the inherent capacity to achieve their goals, whether that involves launching a startup, expanding a corporate enterprise, or securing personal wealth.
Chuma Nwokocha, Chief Executive of Stanbic IBTC Holdings, commented on the campaign’s significance, stating, “At Stanbic IBTC, we are clear on our purpose: to support growth, open up opportunities, and stand by our clients at every stage of their journey. ‘You’re Built for Growth’ reflects who we are as a Group – a trusted partner you can rely on; a forward-looking institution creating new possibilities; and a committed partner helping individuals and businesses achieve lasting success.”
The campaign’s flagship television commercial seeks to bring these ideals to life through stories of ambition and perseverance, with complementary radio and digital executions extending the narrative to a wider Nigerian audience.
Speaking on the varied interpretations of growth, Bridget Oyefeso-Odusami, Head of Brand and Marketing at Stanbic IBTC Holdings, added, “Growth means different things to different people. For some, it is building a business. For others, it is growing their savings; protecting what matters most; investing for the future or creating opportunities for future generations. Whatever that journey looks like, Stanbic IBTC remains committed to helping our clients achieve growth.”
This initiative reaffirms Stanbic IBTC’s long-term strategy of providing comprehensive financial solutions that assist individuals and institutions in navigating an ever-evolving economic landscape.
About Stanbic IBTC Holdings: Stanbic IBTC Holdings is a leading end-to-end financial services group in Nigeria. It offers a comprehensive suite of solutions including banking, pensions, asset management, stockbroking, and investment banking, all aimed at driving inclusive growth and creating opportunities for its clients.
Video Link: https://www.youtube.com/watch?v=TUMsmFL_Q9c
